Bold Bean Co
Your Cart
Your cart is empty
MEET: OUR BRAND NEW PACKAGING
Same DELICIOUS beans. FRESH NEW LOOK.
After three years with our old packaging, we’ve finally taken the plunge to refresh it.
We wanted OUR BEAN CHAMPS to be part of the process - so for the past 22 months we've been calling customers, running interviews, and even standing in supermarkets to gather feedback, before working with some of the best designers in the biz to bring it all together and create a new design we're SO proud of.
Here's 3 reasons why we're SO EXCITED about it:
1. CLEARER, BOLDER COLOURS
We want our bean champs to be able to say GET ME THE ORANGE ONE and the obsessives to know they mean the butter bean. And we wanted our organic shoppers to quickly see which are organic (hint they're the ones in green!)
We tested a bunch of different palettes until we found the ones that really popped, to look as bold on shelf as beautiful as they do in your kitchen cupboards.
2. QUEEN BEANS - EXPLAINED
Ever since we launched in 2020, we've been calling our beans Queens, but not everyone knows what we're on about! It doesn't have anything to do with SIZE, chess or Beyoncé. Instead, it is our marker of QUALITY and something we're VERY proud of, so we wanted a way to explain this to people.
Essentially, it's how we make sure all our beans are THE BEST in 3 steps:
1.Choosing beans from the best harvests- beans are a live crop (so can change from harvest to harvest).
2.Cooked til' tender- we make sure that ALL our beans are cooked to perfection with creamy, thin skins + no cracking!
3.Specially selected for FLAVOUR- because beans are alive, we want to make sure that we're sourcing our beans from where they grow best. For example, for our Queen Carlin Pea, they love the moist soils of Suffolk! And so that's where we currently source them from.
ALL our beans are Queens.
3. NEW YELLOW LIDS
When we first launched back in 2020, we had paper yellow lids - chic yes, annoying, also yes. And now we've brought it back (in a way). We want to flood the bean aisle, your kitchen shelves, and event spaces with the ICONIC Bold Bean Co yellow! WE'RE OBSESSED.
MOST IMPORTANTLY?
It’s still the EXACT SAME DELICIOUS BEANS INSIDE.
You should see these new jars rolling out onto the supermarket shelves in early October.
If you shop from our website, you might get a mix of old and new jars for a while - DON’T PANIC. It will always bean the same, beautiful, DELICIOUS beans inside. It may just take a bit of time to switch everything over.Thank you for bearing with us with this transition!
We are SO excited about this new look and feel it's what we need to do to get EVEN MORE people bean obsessed.
We'd also love to hear YOUR thoughts. Feel free to send us a shelfie of the new jars poppin’ in your kitchen cupboards through the button below, or send us a message on instagram @boldbeanco